This may sound odd, but I don't make pretty pictures. I don't set out to create cute images. I don't plan a shoot around perfect smiles and trendy poses. I don't start a session by saying "let's all look pretty." Yes, I want my clients to look good in their photos. Yes, certain types of photos need to have a specific aesthetic and technical accuracy. Yes, I do tell my clients to smile. But no, I don't create pretty pictures.
I create artistic images derived from a well developed personal aesthetic that present my subjects in a sophisticated, modern style reflective of my brand.
Mouthful right? But you're thinking isn't it about what the client wants? Well, that is partially true. A client may have something specific in mind but may not be able to get from start to finish. I work with my clients to help them get to the end result they are looking for, all the while ensuring that my aesthetic ideals and my brand are not compromised. This may sound like an unyielding approach. Really, it isn't. It means my client is going to get the best possible photographs from a technically and artistically skilled photographer. Rather than take the more common "I'll shoot anything" approach, I specialize and perfect my craft, so my clients feel special and get the perfect results.
Would you want anything else?