Did you know that JC Penney still offers a portrait studio at some of its locations? As with most business owners, I like to keeps tabs on other photographers to see where their rates are and if they are offering something really cool that the rest of the industry isn't My curiosity with Penney's was centered on their rates. I wanted to see what a traditional retailer was charging for photo packages. I was very surprised to see that their rates a reasonable and that they have decent packages.
These days it it hard to compete on print packages, especially with small formats (wallets, 5x7, 8x10) because once I add a markup, it is no longer cost effective for the customer to buy small format prints from me. As a result, I only offer 16x20 and up from a leading photo lab. I could print the small stuff in house, but then the quality would not be the same as that from a dedicated photo lab. I sit down with clients and walk through the proofing gallery to select the right photos and then select the right size prints. My clients know that their print is coming from a leading photo processing company and that it is guaranteed. When you are looking for a place to take your holiday photos, I suggest you look at a local photography studio, where you will get personalized service. Remember, Small Business Saturday is coming up on November 24, 2018. Find a local photographer to help you out instead of a national retailer.
I'll be taking walk-ins on Saturday November 24, 2018 for Holiday Super Mini Sessions. Be sure to stop in!